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Institute of Cultural Management

Studying cultural management in Ludwigsburg means taking one of the first and most renowned degree programmes of its kind in Germany, combining academic study with a high level of practical relevance and getting to know one of the richest cultural landscapes in Germany: Baden-Württemberg. Embedded in a vibrant university life and a beautiful campus with diverse opportunities for exchange, the cities of Ludwigsburg and Stuttgart with their attractive cultural activities are at the same time so close that theory and practice can be meaningfully combined.

One central characteristic of the Institute for Cultural Management is its interdisciplinary approach, putting into effect close cooperation between cultural studies and economics, and fostering exchange with partner institutions across borders. The Institute for Cultural Management in Ludwigsburg is the right place for anyone who wishes to complete a well-founded course of study in a personal atmosphere!

The aim of the Institute is to teach important basics for decision-making processes. The basics are business administration tools and management techniques, social science research methodologies as well as interdisciplinary orientational knowledge in cultural studies. Cultural managers from Ludwigsburg are familiar with social and artistic processes and are sensitised to current developments. Connecting study, research and consultancy result in benefits for all involved. Specifically, the Institute offers the following degree programmes and services:

  • a master's programme "Cultural Studies and Cultural Management" (M.A.)
  • a part-time programme for professional practitioners leading to a university qualification and ECTS credits
  • the possibility of obtaining a doctorate (Dr. phil.)
  • application-oriented research and consultancy.

The vision is summed up in one sentence: we aim to create spaces for art and culture, under all conditions.

The full-time master's programme "Cultural Studies and Cultural Management" is aimed at students who have successfully completed a degree in economics, law or administration, the arts, cultural or media studies. They wish to prepare themselves via a master's programme for a management position in a cultural institution or for professional self-employment in the creative industries, for example as start-up entrepreneurs. Usually, participants graduate after two years with a Master of Arts (M.A.).

Our part-time programme is primarily aimed at people working in the cultural sector on a full-time, part-time or voluntary basis. It is structured as a modular system in which seminars can be selected according to individual needs. The content is focused on various topics of cultural management and the transfer between theory and practice. The programme can be completed with a university certificate and ECTS credits.

The doctoral option is offered to graduates of the master's programme in cultural management – as well as being available to other interested parties under certain conditions.

Research and Consultancy: the Institute for Cultural Management is particularly active in research related to the professional field. In their research, publications and reports the professors and colleagues at the Institute work on finding solutions to practical cultural and methodological problems. The areas of cultural studies, cultural tourism marketing, cultural business management and development as well as human resource management are focal points in its research with which the Institute distinguishes itself.

It is our conviction that cultural management creates spaces for art and culture. This requires tailor-made designs for dealing with contemporary challenges and a far-sighted orientation towards future issues.

For further informationen please visit our german sites.